Joivy grows UK team to support expansion plans 


We announced that William Parry has become our general manager for UK and Ireland.  

Adela Padwal-Jurechova also joins us as Director of Sales.

William Parry founded ALTIDO in 2019 through a merger of four European short term rental companies across four different countries and became CEO in 2021. Over the next three years the company went through a period of growth, increasing the portfolio to over 1,000 properties and 700 pop hotel rooms in more than 20 cities. 

In 2022 William guided ALTIDO through an acquisition by DoveVivo, the largest coliving brand in Europe. The two companies combined, along with France’s Chez Nestor, became the largest property management company on the continent, operating in 15 cities with a portfolio of over 10,000 beds.  

Now united under one brand Joivy, we have announced a record breaking year for revenue in 2023, when turnover tripled in just two years.  

William Parry, General Manager UK and Ireland, said: “Being involved with a brand and watching it grow from the ground up into a multimillion pound enterprise has been the most incredible experience. The STR landscape has changed significantly since I started back in 2019 and continues to evolve as the sector branches out into different verticals from co-living to castles. 

“I  am looking forward to putting all of my focus and energy into cultivating my home markets. I will be overseeing performance and identifying new opportunities for growth, as well as building and maintaining important relationships within the industry.” 

Adela Padwal-Jurechova joins Joivy as Director of Sales in the UK as the company looks to capitalise on increasing residential rental markets by expanding its offering into co-living, co-working, vacation travel and build-to-rent spaces. Having worked in the hospitality industry for more than two decades, Adela brings a significant amount of experience and knowledge to the team. 

With a portfolio of half a million square meters in 50 European cities and a total value estimated at approximately €2 billion, Joivy reached around 2,000 owners last year and hosted over 200,000 customers across a total of 4,000 assets.  

But it's not stopping there. The company has ambitious plans in 2024 including further real estate investment support, a strong push in the UK and Portugal on the coliving sector, and entry into the French short term residential market.